Branding & identity

Branding that survives contact with your website.

Most brand refreshes die between the PDF and the homepage. We design the identity and implement it in code — colour, type, spacing and components as design tokens — so what gets approved is exactly what ships, on every page, in every template, every time.

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See our work

Identity and implementation, one team

Fixed-scope quote in writing

You own every source file

12+

Years building & managing websites in Australia

50+

Australian businesses supported on retainer

<2hr

Priority support response time for all retainer clients

3+ yrs

Average client retention — they stay because results compound

What we do in branding

An identity system, not a style PDF.

Visual identity systems

Colour, typography, spacing and component language designed as one coherent system — built around your existing logo or a refreshed mark.

Guidelines as design tokens

Your brand rules live in code — tokens and components your site actually uses — not in a PDF nobody opens. Change a colour once, it changes everywhere.

Applied branding

The identity rolled out where customers actually meet it — website, web app UI, email templates, proposal documents and social templates.

Brand refresh, no rebuild

Modernise the look of a site that works without rebuilding it — new tokens applied to your existing pages, content and rankings left intact.

Why branding from a development team

The gap is never the design. It’s the handover.

The usual way

A studio hands over a beautiful brand book. Then a different team interprets it into a website — approximated colours, substituted fonts, spacing by eye. Six months later the brand exists properly in exactly one place: the PDF.

Our way

The people who design the identity are the people who implement it. Colours, type and spacing ship as design tokens in your theme — enforced by code, not by goodwill — so every new page, template and campaign lands on-brand by default.

Four ways to start

Most clients don’t start with a full rebuild.
Pick the size of job that matches where you actually are.

Fix something today, run a focused improvement sprint, scope a proper project, or move onto monthly support — whichever matches the problem you actually have.

Fix a website issue

Fixed price

Something on your site is broken, slow, or behaving badly. We diagnose it, give you a fixed-price quote, then fix and test it.

→ WordPress, plugin or theme issues

→ Forms, WooCommerce, checkout fixes

→ Speed, security, hacked-site cleanup

Fix my website →

Improve an existing website

From $1,500 · 1–2 weeks

Your site works, but it’s slow, dated, or not converting. A 1–2 week sprint to fix the highest-impact issues and map what’s next.

→ Speed, technical SEO, security cleanup

→ Forms, conversion, mobile UX fixes

→ Practical roadmap for what to do next

Book an improvement sprint →

Build a new website, store, or system

From $3,500

Rebuild, eCommerce, custom WordPress, CRM workflows, booking systems, client portals. Scoped properly before we start.

→ Websites & WordPress rebuilds

→ WooCommerce, Shopify, eCommerce migrations

→ CRM, booking systems, custom web apps

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Get monthly support

From $2,400/month

A development retainer, not a maintenance plan — real engineering hours every month: updates, security, improvements, and a real human to call.

→ Growth Support ($2,400/mo · 20 hrs)

→ Technical Partner ($4,800/mo · 40 hrs)

→ Fractional CTO (from $9,600/mo · 80 hrs)

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Case study — Subscription eCommerce

Rasoibox: custom subscription eCommerce platform built from the ground up.

RecurringStripe-powered billing
Self-servecustomer portal
Tech Partnerongoing since launch

THE PROBLEM

Rasoibox needed more than a standard WooCommerce store. They required a fully custom subscription platform — recurring billing, a customer portal for managing deliveries, automated fulfilment notifications, and integration with their operations workflow. No off-the-shelf solution handled all of it cleanly.

WHAT WE DID

Custom subscription eCommerce platform on WordPress — Stripe-powered recurring billing, customer portal (pause, skip, manage deliveries), automated order and fulfilment notifications, integration with their logistics workflow, and a management dashboard for the operations team. Ongoing platform development as the business evolves.

RESULTS

Subscription platform processes recurring orders without manual intervention
Customers manage pause, skip, and swap directly via their portal — eliminates the highest-volume support tickets
Operations dashboard saves 5–8 staff hours per week previously lost to manual fulfilment
Platform now powers all order flow; new features ship monthly on Tech Partner retainer

Read the full Rasoibox case study →

How we work

From brief to launch in three clear steps.

Same shape for fixes, sprints, and projects — only the depth changes. Every step has a fixed price agreed in writing before any work begins.

Step 1

Brief & quote

You send us your URL, the problem, and your goal. We reply within one business day with a fit check and either a fixed-price quote or a 30-min scoping call.

What you get:

✓ Reply within 1 business day

✓ Fixed-price quote in writing

✓ Clear what’s in, what’s out

✓ Honest “not the right fit” if so

Step 2

Build & test

We do the work on a staging environment where it makes sense, with weekly updates on bigger projects. Tested before launch — we don’t pray, we verify.

What we do:

✓ Build on staging where possible

✓ Weekly updates on multi-week work

✓ Test on real devices and browsers

✓ No surprise scope or invoices

Step 3

Launch & support

We launch, hand over a written summary and short walkthrough, then offer a monthly support plan if it fits. No pressure — most clients move onto Care or Growth, some don’t, and that’s fine.

What you get:

✓ Written launch summary

✓ Recorded walkthrough you can keep

✓ Optional support plan if it fits

✓ 30-day post-launch email support

Tell us what’s broken, what you want to improve, or what you want to build. We’ll come back with a clear next step.

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Next step

Ready to talk about Branding & Identity?

Tell us what you are trying to do. We will come back with a fixed-scope quote, a short scoping call, or an honest “we are not the right fit” answer — usually within 1 business day.

Developer-led reply within 1 business day — never a sales rep
Fixed-price quote in writing before any work begins
Direct recommendation based on your actual setup

Get a Project Quote Or just request a fix ☎ Call 0499 000 004

View monthly support See recent case studies