THE CHALLENGE
Shayonatrix set out to launch a range of EV chargers in Australia under its own brand — not the manufacturer’s. That meant everything had to exist before the first unit could sell: a brand identity, a naming system that made sense across a whole hardware range, retail-ready packaging, compliance documentation, and a website that presented home and business charging credibly.
WHAT WE DID
We built the brand and the platform in parallel. Brand identity designed and documented — logo, colour system, and a hardware application guide covering how the brand sits on the physical units. Product naming architecture across the range (7kW, 11kW and 22kW tiers), verified against existing EV charger and automotive brands before anything was locked in, with a matching SKU system. Carton and packaging artwork prepared for the factory. GS1 barcode registration handled so every SKU is retail-compliant. User manuals produced. And the website taken from prototype to a live WordPress build with a full product catalogue.
RESULTS
- The range launched under its own Australian brand identity, not a rebadged OEM look
- Every SKU carries retail-ready packaging with registered GS1 barcodes
- Product naming holds together across the whole range — home tiers through commercial
- shayonatrix.com.au is live, presenting home and business charging with a product catalogue
- One partner across brand, packaging, compliance documents and web — no hand-offs between suppliers
SERVICES
Branding & Identity · Product Naming & SKU System · Packaging Artwork · GS1 Registration · Website Development · Ongoing Partnership
RELATED
Similar work: Rasoibox — another product business we built from the platform up. See Branding & Identity.
